|
 For Immediate Release:March 24, 2011
Denver, Colorado - Officials from Orion Multimedia, the world's largest producer of outdoor adventure programming, have announced the launch of a new website, www.TheStarsofOrion.com, featuring 24 of Orion's best known television personalities. The site is complete with a photo gallery, biographies, question & answer sessions with the hosts and plenty of video clips of the stars in action.
"Our approach to choosing on-air talent has been to find seasoned, authentic hunters and anglers who have instant recognition and credibility with American sportsmen," says Orion president Chris Dorsey. "These are people who have paid their dues in the field to acquire unmatched hunting and angling skills and knowledge. In our experience, these are the individuals who will both attract and grow an audience long after the flavor-of-the-month hosts fade away."
Orion produces many of the most watched programs in outdoor television and fans of these series have been asking for ways to learn more about and interact with their favorite personalities, hence the launch of www.TheStarsofOrion.com. The site will serve as a portal to greater social media connectivity with the biggest names in the outdoors—whether a company looking for a spokesman, an event speaker or a fan wanting to learn more about the gear and adventures seen on Orion's award winning programming.
The site is part of a national ad campaign called 'The Stars are Aligned at Orion' that will be supported by print, television, and on-line marketing strategies. But top talent alone does not make great television, for Orion's industry best production teams including cinematographers, animators, writers, producers, and technical experts have been transforming the outdoor genre for more than a decade while helping raise the profile of both talent and sponsors along the way.
On the Web: TheStarsofOrion.com
|
